2024 – 2029 Strategic Plan
This document was created to communicate CPC’s priorities with all our partners, including the provincial members, the Pork Value Chain Roundtable, federal policymakers, and other stakeholders.
Canadian pork producers are committed to meeting domestic and international customers’ needs to produce safe, high-quality pork. The Canadian Pork Council is committed to advancing, promoting, and protecting the excellence of Canadian pork production through effective advocacy, programs, and communication.
Our Vision and Mission
Canadian pork producers leading the world in product quality, food safety, and demand, within a thriving and sustainable Canadian pork industry.
Together with provincial pork organizations, protect, promote, and advance the competitiveness of Canadian pork producers through delivery of high-value services and advocacy.
Our Values
- Accountability
- Community
- Excellence
- Leadership
CPC Position
It is essential that the needs of producers be heard during national and international discussions that will impact the Canadian pork industry. The Canadian pork industry holds more weight when a national organization advocates on its behalf than it would if all provinces were to lobby independently. The CPC speaks for 7,000 Canadian pork producers and ensures their voices are heard by policy makers.
